Our goal is to deliver an experience and not just merchandise.
We represent purpose and provide premium products that exude comfort and appeal to BO$$ minds, namely, those who have discovered or reaching to tap into their greatest potential. Our brand is curated to provoke thought and bridge the gap between street apparel and building a legacy.
"Life is like a game of chess, to win you have to make a move. Knowing which move to make comes from insight and knowledge and by learning the lessons that are accumulated along the way. We become each and every piece within the game called life!" - Allan Rufus